Communications & Marketing Analyst

City of Tacoma, WA
August 30, 2023
Tacoma, WA
Job Type


Position Description

The City of Tacoma Environmental Services Department is seeking highly motivated people devoted to public service to join our team in providing exceptional service to the citizens of Tacoma.


Under the direction of the Environmental Services Assistant Director, the Communication and Marketing Analyst will be responsible for managing the Environmental Services internal and external websites, social media channels, and digital identity. This position will also work closely with other members of the Communication and Engagement Team to develop and implement strategic communication plans that effectively promote the department's mission and programs to the public.

Essential Duties

  • Serve as primary web steward for all Environmental Services internal and external websites to ensure that content is up-to-date, accurate, engaging, and relevant to ES utility customers and Tacoma community members.
  • Serve as primary administrator for all Environmental Services social media accounts to ensure that content is engaging, timely, and consistent with other departmental priorities and messages.
  • Develop comprehensive social media strategies to enhance the department's online presence and to engage with the public effectively.
  • Serve as primary web steward for internal Environmental Services intranet (SharePoint) pages to ensure that content is up-to-date, accurate, engaging, and relevant to all City of Tacoma and ES staff.
  • Create simple graphic elements for web and social media, and work with the Media and Communication Office graphic design team to have graphics created for digital use.
  • Work with other member of the ES Communication and Engagement team and Media and Communication Office to support the creation and maintenance of a consistent brand image for ES (including logos, templates, typography, color palettes, etc.)
  • Work with other members of the Communication and Engagement and Language Access teams to identify opportunities to develop and improve language access and translation strategies across digital platforms.
  • Perform related duties as assigned.

Minimum Education*
Bachelor's degree in public relations, communications, marketing or directly related field

Minimum Experience*
2 years of public information, community engagement/outreach and/or marketing experience.

*Equivalency: 1 year of experience = 1 year of education


  • Two (2) or more years' experience in managing and creating content for websites and social media.
  • Bachelor's degree in communications, marketing, public relations, or a related field*.

*Studies have shown that women and people of color are less likely to apply for jobs unless they meet all the qualifications listed. We are most interested in finding the best candidate for the job, and that candidate may be one from a less traditional background. If you have transferable experience, please apply, and tell us about it.

There may be instances where individual positions must have additional licenses or certification. It is the employer's responsibility to ensure the appropriate licenses/certifications are obtained for each position.

  • Depending upon assignment a WA driver's license may be required.
  • Individuals may have to pass a background check depending upon assignment.

Knowledge & Skills
Essential Skills and Key Competencies:

  • Excellent writing, editing, and verbal communication skills.
  • Experience with web content management systems and social media management tools.
  • Basic graphic design skills and experience creating graphics for web and social media.
  • Basic skills with Adobe Creative Suite (InDesign, Photoshop, Illustrator).
  • Knowledge of and interest in environmental issues and sustainability.
  • Principles and practices of community and media relations.
  • Methods, principles, and practices of preparing and presenting public information materials.
  • Basic research methods.
  • Customer service principles.
  • Develop advertising and marketing programs and strategies.
  • Translate technical information and present in understandable terms.
  • Read, interpret, apply, and explain codes, rules, regulations, policies, and procedures.
  • Plan and organize work.
  • Meet schedules and timelines.
  • Work independently with little direction.
  • Analyze situations accurately and adopt an effective course of action.
  • Establish and maintain cooperative and effective working relationships with others.

Selection Process & Supplemental Information
To be considered for this opportunity:
Interested individuals must complete the online application and attach a detailed resume and cover letter that includes major responsibilities and accomplishments related to this position.

This is a competitive selection process. Your application will be reviewed and evaluated on the basis of education, certifications and related experience. Applicants whose qualifications most closely correspond to the City of Tacoma's needs will be eligible for further consideration. Those who meet the minimum qualifications will be placed on a Referral List for review and potential interview selection. Appointment is subject to passing a pre-background check.

Supplemental questions regarding an applicant's experience and training are also included in the application form. These questions will be used to assess candidate minimum qualifications and to provide additional information to the hiring managers regarding candidate experience.

City of Tacoma Commitment to Diversity and Inclusion
Tacoma's diversity is its greatest asset. Tacoma embraces its multi-cultural and multi-ethnic character. Communities of color and immigrant communities are fundamental to Tacoma's entrepreneurial spirit, workforce, and long-term success. In Tacoma, equity and empowerment are top priorities, meaning that all Tacoma residents must have equitable opportunities to reach their full potential and share in the benefits of community progress. One of our goals is for the City of Tacoma workforce to reflect the community it serves. We actively work to eliminate racial and other disparities and welcome candidates with diverse backgrounds and/or multicultural skill sets and experiences. Our goal is for Tacoma to be an inclusive and equitable place to live, work, and play.

The City of Tacoma is an Equal Opportunity Employer and values diversity in its workplace. Applicants are considered for positions without regard to race, color, religion, sex, national origin, ancestry, age, marital or veteran status, disability, sexual orientation, gender identity, or any other basis prohibited by federal, state, and local laws.

The City of Tacoma offers a generous program of employee benefits:

  • Outstanding working conditions and an exceptional quality-of-life environment.
  • Medical coverage for eligible employees, spouses and dependents, including children up to age 26.
  • Vision care with VSP for employees and eligible dependents enrolled in the Regence PPO medical plan with vision benefits.
  • Dental coverage for eligible employees and their elected dependents, including dependent children up to the age of 26.
  • Deferred compensation allowing tax-deferred savings as authorized under Section 457 of the IRS Code.
  • Personal time off.
  • Paid holidays.
  • A great pension plan.

Our City:
With a population of over 210,000, Tacoma is the second largest city in the Puget Sound region, gracing the shores of Commencement Bay. We are a diverse, progressive, international city that serves as a gateway to the Pacific Rim and the rest of the world. Named one of the most livable areas in the country by, Tacoma and the surrounding area is a playground for outdoor and maritime enthusiasts. Our businesses are vibrant, our parks are beautiful, our schools are exceptional.

When you work for the City of Tacoma you'll have the opportunity to enjoy a healthy work/life balance, the potential for flexible work schedules (with some job classifications), continuing education programs, leadership pathways, wellness incentives and a total rewards benefits program. We welcome you to take a look at our website and discover how the City of Tacoma can make your next career move part of our combined destiny:

The City of Tacoma believes that each employee makes a significant contribution to our success. This job description is designed to outline primary duties, qualifications and job scope. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.

Communication from the City of Tacoma:
We primarily communicate via email during the application process. Emails from and/or must be placed on your safe domain list to ensure that you receive notifications in a timely manner. As a precaution, you may also want to check your junk email folders.

The online application system requires you to enter a substantial amount of information. Be prepared to spend at least an hour entering information. In order for your application materials to be considered, all information must be submitted by the closing date and time listed on this job announcement.

For assistance with the NEOGOV application process, or questions regarding this job announcement, call the Human Resources office at (253) 591.5400.

The City of Tacoma provides excellent medical, dental and vision plans for the whole family; paid holidays and paid leave; participation in the Tacoma Public Employees' Retirement System (alternate plan for Police/Fire); continuing education and advancement opportunities and a growing variety of City-sponsored health and wellness opportunities and incentives.

Medical Coverage: For eligible employees and their families, including domestic partners and dependent children age 26 or younger.

Dental Coverage: For eligible employees and their families, including domestic partners and dependent children age 26 or younger.

Vision Coverage: For eligible employees and their eligible dependents.

Paid Leave: City employees are entitled to received paid holidays, sick/vacation leave or personal time off (PTO), depending upon union affiliation and appointment type.

Insurance Plans: Employees are covered by a long-term disability plan. Short-term and expanded long-term disability insurance plans are also available to employees. The State Industrial Insurance Act also covers employees.

Deferred Compensation: Income can be set aside on a pretax basis and invested for supplementation of normal retirement income.

Retirement: All employees of the City, except members of the Police and Fire services, Tacoma Rail and certain project employees, are included in the Tacoma Employees' Retirement System. Information on the Tacoma Employees' Retirement System can be found at or by calling (253) 502-8200.

Other Employment Information

Direct Deposit: Employees are paid on a bi-weekly schedule by direct deposit.

Salary Increases: Based on satisfactory job performance, the City provides for a regular progression of salary increases for most classifications according to the salary schedule.

Union Affiliation: Many job classifications are covered by union security provisions which require union membership, dues, or payment of equivalent service fees.

Note: The provisions of this job announcement do not constitute an expressed or implied contract. Any provision contained herein may be modified and/or revoked without notice.

Closing Date/Time: 9/11/2023 5:00 PM Pacific

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